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Media plans & forecast
Budget lives in the campaign
Plan per campaign, follow monthly pacing from the tables and let attribution tell you where to move the money.
Four-step wizard
Definition, channels and campaigns, budget and review.
- One campaign, one plan at a time over overlapping periods
- A channel is the sum of its campaigns
Pacing in the tables
A “Media plan” column with the planned amount and its pacing bar.
- In accounts and campaigns
- Detail and link to the plan on click
Recommended reallocation
Moves budget from channels under target to those above it with headroom.
- Guardrails: lost impression share, frequency and CPM
- Movement cap per cycle and estimated additional revenue
- Simulate in Forecast and apply to the plan
Activity impact
What each campaign activity actually sold, online and offline.
- By UTM when there's a click (email, influencers)
- Lift over baseline when there isn't (TV, radio, OOH), with a confidence level
Forecast with attributed drivers
Spend, conversion and ROAS projection seeded with attributed CR and AOV per channel.
- Scenarios and seasonality
- Daily pacing and budget percentage
Measurement chosen per plan
Each plan decides whether it's measured with our attribution or GA4.
- Platform numbers only as an emergency floor, and you're told
- Automatic adoption of new campaigns with zero budget
Ready to measure your agency for real?
We'll walk you through Rocket Hub with your own channels, stores and creatives.